Because we cannot leave in inexperienced hands the value of our customers, our hiring, and training departments are the most important ones in our contact center.

Every employee in our company receives an induction course, specifically directed to our culture, values, vision, internal politics and processes of SIERRA.

Additional to this, our telemarketing executives constantly receive customer service, sales, and system courses thru out their training. At the beginning of every campaign they receive a crash course in the product they're going to handle, how to react to customer objections, and reinforce sale tactics.

In order for our executives to successfully finish their training, "double jack" calls are handled with our most experienced executives. Once they are part of SIERRA their training experience is complemented with our quality assurance agents.